adidas x Peloton | Capable of Greatness

We gathered with adidas x Peloton to produce motion, stills and behind-the-scenes content for a new apparel collaboration, inspiring wearers to be their best selves, and embrace their greatness.
Through our art buying services, Gather presented a shortlist of inclusive creatives to bring this dynamic campaign to life. We worked in tandem with both brands and the commissioned team to execute striking visuals through a seamless production.

The new adidas x Peloton collection

During our four-day studio shoot, Gather provided a locally sourced, all vegan shoot menu and a craft service of delicious and healthy choices to fuel our featured cast of instructors, inclusive crew and team. This served to reduce the carbon footprint of our shoot and provided our client with sustainable production services.
As always, we commissioned an inclusive crew with underrepresented crew members from the Black / POC / LGBTQIA+ and female communities encompassed and an all-female camera unit in our motion crew.
The new adidas x Peloton collection is made up of bras, tights, shirts, shorts, sweatpants, hoodies and tops designed to motivate you. The collection reminds us that greatness can be achieved by us all. It calls upon the wearer to authentically be themselves as they create their own paths to greatness. Designed to embrace you every step of the way. 

Production Company: Gather

DOP: Jason Hearne

Photographer and Director: David Clerihew

Camera Team: Emmyland