adidas x Peloton | Capable of Greatness

Gather joined forces with adidas x Peloton to produce a captivating array of content, including motion, stills, and behind-the-scenes visuals, for their latest apparel collaboration. Our aim was to inspire wearers to embrace their true potential and celebrate their individual greatness.

Through our meticulous art buying services, Gather curated a carefully selected shortlist of inclusive creatives who played a vital role in bringing this dynamic campaign to life. Working in close partnership with both brands and the commissioned team, we ensured a seamless production process that resulted in striking visuals that truly captured the essence of the collaboration.

With Gather's expertise in creative media production, we excel in delivering exceptional services that encompass a wide range of visual mediums. Our commitment to purpose-led initiatives and gender inclusion drives us to create content that resonates with diverse audiences and fosters a sense of inclusivity.

At Gather, we believe in the transformative power of creative media production. By celebrating diversity and fostering gender inclusion, we aim to create content that goes beyond aesthetics, leaving a lasting impact on audiences.

The new adidas x Peloton collection

Throughout our four-day studio shoot for the adidas x Peloton apparel collaboration, Gather prioritized sustainability and inclusivity in our creative production services. We went the extra mile to ensure a positive impact on the environment and foster a diverse and inclusive production team.

To reduce our carbon footprint, we provided a locally sourced, all vegan shoot menu, and carefully curated a craft service offering delicious and healthy choices. This not only fueled our featured cast of instructors, inclusive crew, and team but also aligned with our commitment to sustainable production practices.

At Gather, we believe in the power of representation and diversity. For this project, we intentionally commissioned an inclusive crew with underrepresented members from the Black, POC, LGBTQIA+, and female communities. In addition, our motion crew consisted entirely of talented female professionals, amplifying diverse perspectives throughout the production process.

The adidas x Peloton collection is an embodiment of motivation and individual greatness. From bras and tights to shirts, shorts, sweatpants, hoodies, and tops, each piece is designed to inspire wearers to embrace their authenticity and forge their unique paths to greatness. Every garment is crafted to support you every step of the way.

Experience the transformative impact of sustainable and inclusive creative production with Gather. Our collaboration with adidas x Peloton showcases our dedication to purpose led initiatives, gender inclusivity, and sustainable practices.

Production Company: Gather

DOP: Jason Hearne

Photographer and Director: David Clerihew

Camera Team: Emmyland