Coca-Cola x 72 & Sunny

Zero Words


We gathered with 72 & Sunny Amsterdam and BA Reps London to produce Coca-Cola Zero Sugar “Zero Words” a global campaign designed to turns heads and lift emotions. 

Gather were engaged for a full-service production and tasked to source a diverse, Gen Z cast reflective of the global consumers of the world’s most iconic beverage. Through our inclusive casting services Gather sourced five models who met the brand brief of ‘vibrant people’ who can express the ‘magical taste’ of Coca-Cola Zero Sugar.

Gather produced both stills and motion content with the support of our signature inclusive crews. On this project 50% of our crew were from the Black/POC community, 50% of our crew were female, in addition to representation from the LGBTQIA+ community.




Production Company: Gather

DOP: Claudia Delpin

Photographer & Director: Wolfgang Zac