We gathered with athletic apparel brand lululemon to provide full-service production for the announcement of British fitness instructor Joe Wicks as a brand ambassador. lululemon describe their shared vision with Joe also known as The Body Coach, ‘to ignite communities and celebrate health in all forms’.
At Gather we love to collaborate with brands on campaigns irrespective of a purpose led ambition. This stills and motion production was a prime example of Gather bringing our signature inclusive crews, and engaging underrepresented groups in our industry, for a brief that is not centred on diversity and inclusion. On this project our diverse team simply worked to reinforce lululemon’s commitment to inclusion as an integral part of their brand ethos.
DOP: Stephan Knight
