lululemon | Joe Wicks Ambassador Launch

Gather and lululemon came together in an exciting partnership, working hand in hand to provide comprehensive creative media production services for the highly anticipated announcement of British fitness instructor Joe Wicks as a brand ambassador. Recognized worldwide as The Body Coach, Joe shares lululemon's vision of igniting communities and celebrating holistic health in all its diverse forms.

At Gather, we are passionate about collaborative ventures that transcend traditional boundaries and embrace the power of purpose-led creativity. While this particular project showcased our expertise in stills and motion production, it also exemplified our unwavering commitment to gender inclusivity and diversity in the industry. Our approach goes beyond ticking boxes; we strive to actively engage underrepresented groups and foster an inclusive environment where everyone's talent can shine.

For this campaign, we assembled a dynamic and diverse team, each member playing a pivotal role in bringing the vision to life. Our collective expertise harmoniously aligned with lululemon's brand ethos and Joe's unwavering commitment to fitness and well-being.

 

 

The essence of our collaboration went beyond the technical aspects of creative production. It was about seamlessly weaving a narrative that resonates with audiences, celebrating the shared values of inclusivity, authenticity, and community empowerment. While the focus of the project was not exclusively centered on diversity and inclusion, our team seamlessly integrated these principles into every aspect of the production, reinforcing lululemon's commitment to fostering an inclusive culture.

Together, we embraced the opportunity to amplify lululemon's message of inclusivity and inspire individuals to embark on their wellness journeys with confidence and self-belief. Our creative production services became a conduit for celebrating diversity and showcasing the transformative power of purpose-led collaborations.

Join us in celebrating this remarkable ambassador announcement as we continue to champion creative media production that uplifts, unites, and promotes gender inclusivity. Together with lululemon and Joe Wicks, we ignite a movement that celebrates health, community, and the limitless potential within each individual. Let us embark on this empowering journey together, creating impactful content that inspires and leaves a lasting impression on the world.

Production Company: Gather

DOP: Stephan Knight

Photographer : Adam Corbett