Nike Football ‘Impulse Pack’



Nike Football ‘Impulse Pack’

Nike x AKQA | Nike Football ‘Impulse Pack’

We gathered with Nike and AKQA to produce a campaign for Nike’s new Impulse pack – a vibrant set of new colourways for Nike’s trio of boots, the Mercurial Vapor 14, Superfly 8, Phantom GT and Tiempo Legend 8 - released to celebrate the return of football to Britain's pitches following national pandemic restrictions.
Working with a female photographer, tasked to capture joy on the pitch, our production services included crew management in-line with APA Covid-19 guidelines that kept a large cast, team and crew safe during the pandemic.

Our schedule management allowed the diverse and inclusive team to achieve the high shot count required to build a bank of assets for the brand.
Crew communication is a natural by-product of our inclusive teams working collaboratively, and this was especially important for this shoot, across a large location with a limited crew number imposed for Covid-19 safety. Our location management services ensured efficiency and provisions for all crew working between several sites on the day.

Production Company: Gather


Photographer: Madeleine Penfold