Peloton | Asian Pacific Islander Heritage Month

Gather were engaged by the US team of concept fitness brand Peloton to produce content in London in celebration of Asian Pacific Islander Heritage Month. A month observed in the US to recognise the contributions of the Asian diaspora and Pacific Islanders on culture and history in the US.

As part of our art buying service Gather sourced and presented a shortlist of photographers from the API diaspora. In doing so we created opportunity for visual narratives about the global community to be captured by talent within the community.

Production Company: Gather


Photographer Shamil Tanna