Sports Direct x Trouble Maker 01

Bra Studio


Sports Direct x Trouble Maker 02

Bra Studio

Sports Direct x Trouble Maker | Bra Studio

We gathered with Sport Direct and design studio Trouble Maker to bring together a female strong team for a stills and motion content campaign to launch Sports Direct’s Bra Studio. 

A dedicated space within the UK’s No.1 sports retailer’s Oxford Street store designed for women to find the perfect support for their workouts.


To capture the six female athletes performing in this campaign we collaborated with a female photographer and director from an underrepresented group in our industry alongside a female crew comprised of a DOP, 1st AD, photo team, wardrobe stylist, movement director, hair stylist and make-up artist. Our resulting shoot crew exuded female strength in front of, and behind, the lens.

Production Company: Gather

DOP: Natalie Spitzer


Photographer and Director: Madeleine Penfold