Sports Direct x Trouble Maker 01

Bra Studio

 

Sports Direct x Trouble Maker 02

Bra Studio

Sports Direct x Trouble Maker | Bra Studio

Gather partnered with Sport Direct and design studio Trouble Maker to create an empowering stills and motion content campaign for the launch of Sports Direct's Bra Studio. This dedicated space, situated in the renowned Oxford Street store, aims to provide women with the perfect support for their workouts.

In line with our purpose-led approach and commitment to gender inclusion, we assembled a remarkable team of female talents to capture the essence of this campaign. Collaborating with a female photographer and director from an underrepresented group in our industry, we ensured diverse perspectives and authentic storytelling. Our female crew, including a DOP, 1st AD, photo team, wardrobe stylist, movement director, hair stylist, and make-up artist, exuded strength and expertise both in front of and behind the lens.

The Result

At Gather, we believe in the transformative impact of purpose-led and gender-inclusive creative media production. Through this collaboration, we aimed to uplift and empower women, showcasing their strength and resilience in the world of sports and fitness.

Join us in celebrating female strength and inclusivity through the dynamic creative production for Sports Direct's Bra Studio campaign. Witness the collective power of talent, vision, and purpose as we continue to champion gender inclusion in our industry.

Production Company: Gather

DOP: Natalie Spitzer

 

Photographer and Director: Madeleine Penfold