We gathered with the UK’s No.1 sports retailer, Sports Direct to produce the second generation of their campaign, Beat The Quit 2.0 – a campaign designed to inspire us to drop the excuses, overcome the elements, say goodbye to those negative voices in your head and get exercising.
At Gather we love to collaborate with brands on campaigns irrespective of a diversity focus.
This production provides another example of how we can bring our signature inclusive crews, and engage underrepresented groups in our industry, for briefs that are not centred on purpose led narratives.
Gather delivered a full-service production with an inclusive crew who collaborated to deliver a plethora stills, motion and BTS assets captured across several locations with multiple units shooting simultaneously.
On this shoot we were also proud to gather with, The Outrunners, a running crew and charity, who provide opportunities for runners to give back to their local community in Hackney, London. Our cast was comprised of The Outrunners community and founder Tyler Williams-Green who, during our shoot, expressed how inspired the younger members of the cast were to see such an inclusive crew at work, and the potential future career pathways seeing this could open up for them.
DOP: Yassin Yassin
Product Photographer: Leonie Maya Issac